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From Idea to Launch: A Step-by-Step Guide to MVP Development with Incaendo

  • Writer: Santosh Singh
    Santosh Singh
  • Apr 4
  • 3 min read

Updated: Apr 11



A Step by Step guide to MVP development with Incaendo
A comprehensive infographic detailing the four key stages of MVP development with Incaendo, from idea validation to launch and iteration.

In the ever-evolving world of startups, speed can be your best friend. In fact, launching an MVP quickly can boost your chances of success by up to 40%. At Incaendo, we’re here to help you make the most of that advantage. We believe in transforming your vision into a tangible product fast while staying transparent, approachable, and at the cutting edge of technology every step of the way.

Whether you’re aiming to make waves in the US, Europe, or the UK, Incaendo is your hands-on partner for end-to-end mobile and software development. Think of us as an extension of your team: forward-thinking, flexible, and fully committed to your startup’s growth.

This guide walks you through each critical phase of bringing an MVP to life, so you can launch confidently and iterate quickly based on real feedback.





Idea Validation and Planning

Before diving into development, validate your idea. Thorough market research and competitor analysis are crucial. Define your core features and user stories, focusing on what's essential.

Tools like the lean canvas can help streamline this process, ensuring you stay focused on your MVP's core value proposition.


The Development Process with Incaendo

Incaendo employs Agile and Scrum methodologies, ensuring a flexible and responsive development process. We'll help you select the optimal tech stack for your project's scalability and performance. Here’s a peek into our toolkit and process:

  • Source Code Management: We utilise GitHub for robust source code management, providing clear version control and collaborative development.

  • Project Workflow: GitHub's Kanban view allows for transparent project workflow management. You'll have real-time visibility into the progress of each task.

  • Design Collaboration: Figma is our go-to for design. We share designs with you early and often, using Figma’s commenting features to gather your feedback directly on the design. This ensures alignment and saves valuable time.

  • Continuous Integration/Continuous Deployment (CI/CD): We automate our deployment process using CircleCI on AWS, enabling rapid and reliable deployments. This means faster iterations and quicker time-to-market.

  • Regular Sprint Demos: We conduct regular sprint demos to showcase progress and gather feedback, ensuring the MVP aligns with your vision.

Transparent Communication: We maintain transparent communication, keeping you informed at every stage using tools like Slack or Microsoft Teams.


Testing and Quality Assurance

Rigorous testing, including unit and user testing, is vital. We ensure your MVP is not only functional but also user-friendly. Quality assurance is paramount to avoid post-launch issues. We will help you set up user testing with your intended audience to get the most accurate feedback. We will also share test reports and test cases with you on Github.


Launch and Iteration

Launch your MVP as quickly as possible. Time to market is critical. Gather user feedback immediately post-launch. Analyze user data to understand usage patterns and pain points. We will use tools like Google Analytics and Firebase Analytics to track user behaviour.

This is where the real learning begins. We help you iterate based on real-world feedback, continually improving your product. Incaendo provides ongoing support for post-launch iterations, ensuring your MVP evolves with your users' needs. We help implement A/B testing to help you quickly test new features and get feedback.

We will also use GitHub issues to track feature requests and bugs, and will make those issues visible to you.


Launching a successful MVP is a dynamic process. With Incaendo, you're not just building a product; you're building a foundation for growth, grounded in user feedback, rapid iteration, and total transparency.

Ready to turn your idea into a market-ready MVP? Contact us for a free consultation and let's bring your vision to life.





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